The Pro’s Guide to Selling Lash & Brow Aftercare: Protect Results, Boost Revenue, Build Loyalty
As a lash lift or brow lamination artist, your work doesn’t end when the appointment is over.
In fact, the most crucial part of your service happens after the client leaves your chair — and it’s something too many artists overlook: aftercare.
Done right, aftercare isn’t just an add-on.
It’s the bridge between today’s beautiful results and weeks of happy, loyal clients.
InLei® Canada’s aftercare range was designed by lash lift and extension artists who were tired of sending clients home with products that didn’t align with their values or their results. The outcome? A professional, vegan-certified, extension-safe range that works as hard as you do to protect and enhance natural hair health.
This guide will show you exactly how to use it, how to position it, and how to profit from it — so you never leave money (or client satisfaction) on the table.
Why Aftercare Is Non-Negotiable
Lash lifts and brow laminations are transformative — but they also temporarily alter the hair’s structure. Without the right home routine:
Hydration can be lost, leading to dryness or breakage
UV exposure can fade tints faster
Styling results can drop sooner than expected
When clients invest in these services, they expect longevity. Aftercare delivers that longevity while boosting the health of the hair over time.
And here’s the part most pros don’t say out loud — the healthier the hair, the better your results will be. Strong, nourished lashes and brows respond better to lifts and laminations, hold their shape more effectively, and make your work look flawless for longer. In other words, when your clients look after their results at home, your artistry looks even better.
Meet the InLei® Aftercare Line-Up (and How to Use Them)
Here’s your treatment-to-home blueprint so you can educate confidently.
Step 1: Adiutrix Lash & Brow Serum
When to Use: AM & PM, daily
How to Use: Apply to clean lashes and/or brows as the first step in their routine
Why It Works: Plant-based active ingredients like glycerin, chamomile extract, and provitamin B5 deeply hydrate and strengthen hair from root to tip.
Pro Tip for Clients: “Think of this like a daily multivitamin for your lashes and brows — it keeps them healthy, flexible, and strong between appointments.”
Step 2: Fashion Lash & Brow Fixing Gel
When to Use: Morning, after Adiutrix
How to Use: Brush through lashes and/or brows to style and set in place; acts as a protective barrier
Why It Works: Lumicene from mullein flowers reflects UV light to prevent tint fade; aloe vera and panthenol B5 lock in moisture.
Pro Tip for Clients: “This seals in the benefits of your serum and adds a protective coat to lock in your shape all day.”
Step 3: Frida Mascara
When to Use: After Fashion Lash has dried, in the morning
How to Use: Apply to lashes like a regular mascara — Precision wand for length and definition, Volume wand for a fuller look
Why It Works: Myristoyl Pentapeptide-17 strengthens and repairs hair while delivering bold pigment that’s smudge-proof and treatment-safe.
Pro Tip for Clients: “This mascara works with your lash lift instead of against it, so you can enjoy bold lashes without undoing my work.”
Step 4: Delicate Foaming Mousse
When to Use: Evening, to remove Frida Mascara and daily buildup
How to Use: Dispense 1–2 pumps onto a cleansing brush or fingertips, gently cleanse lashes/brows/skin, rinse
Why It Works: Oil-free, pH balanced, gentle enough for extensions; available in Aloe, Rose, or Avena for a sensory touch
Pro Tip for Clients: “A clean lash is a healthy lash. This mousse removes makeup and oils without breaking down your treatment.”
How to Position Aftercare to Your Clients (Without Feeling Salesy)
These products aren’t something you use during a lash lift or brow lamination (except the mousse, during your pre-treatment cleanses) — they are exclusively at-home care. Your role is to connect the dots between the service they’ve just had and how these products will keep those results at their peak.
Here’s how to do it, product by product:
1. Adiutrix Lash & Brow Serum
💬 Sales language:
“During your lash lift, the third step — Lash Filler 3 — is our multi-peptide thickening and lengthening elixir. It strengthens and nourishes your lashes at the end of your treatment. Adiutrix contains the same foundational ingredients, so you can carry on feeding your lashes every single day at home. That means your results last longer, and your lashes stay healthier between appointments.”
2. Fashion Lash & Brow Fixing Gel
💬 Sales language for lash clients:
“This creates a protective sheath over your lashes — perfect if you’re heading into sun, chlorine, or saltwater, because it helps prevent dehydration and brittleness while keeping them conditioned.”
💬 Sales language for brow lamination clients:
“After a brow lamination, your brow hairs have been relaxed so they’re more flexible and can be shaped any way you like. Fashion Lash + Brow works like a clear brow gel, so you can style them into that full, fluffy shape you left the salon with — even after the gym, a shower, or before makeup.”
3. Frida Mascara
💬 Sales language:
“This is your everyday mascara — but unlike most mascaras, it’s designed to work with your lash lift or classic extensions instead of against them. It’s infused with strengthening peptides, so you get bold, smudge-proof colour while actually supporting the health of your lashes.”
4. Delicate Foaming Mousse
💬 Sales language:
“This is the only cleanser I recommend for keeping your lashes, brows, and skin clean without stripping or breaking down your treatment. It’s oil-free, gentle, and safe for extensions too. A clean lash or brow is a healthy one.”
Pro Positioning Tips:
Introduce the products as part of the service wrap-up, when clients are admiring their results in the mirror.
Link each product directly to a problem it solves (UV fade, brittleness, brow shape maintenance, smudge-proof pigment, gentle cleansing).
Use real-life scenarios (“When you’re on holiday…”, “After the gym…”) so clients picture themselves needing it.
Offer ready-made aftercare kits so they leave with everything they need in one box.
Remind them: Healthy hair = better results next time.
Wholesale = Your Secret Profit Stream
You’ve already done the hard work: building trust and delivering great results. Aftercare simply turns that into repeat income.
With wholesale pricing from InLei® Canada, you can:
Earn additional profit from every appointment
Offer high-performance, cruelty-free products that align with your values
Position yourself as a complete lash & brow expert
How to Order Wholesale
Visit inleicanada.ca/aftercare
Add your chosen products to your cart
Create a wholesale account at checkout
Enjoy pro-only pricing events and exclusive product updates
Bottom Line:
When you recommend aftercare, you’re not just selling a product.
You’re:
Protecting your results
Growing your income
Building client loyalty through visible, lasting results
Making your next service even better by working on healthier, stronger hair
Stock the InLei® Aftercare range in your salon and position it as a must, not a maybe — because beautiful results deserve to last, and healthy hair makes your artistry shine.
