When InLei® first launched Frida Mascara, it wasn’t just another beauty release-it was a lash health revolution. Designed to pair perfectly with professional lash treatments like Lash Filler, Frida quickly became a cult favourite, flying off shelves and selling out time and time again at InLei® Canada.

Why? Because lash artists and their clients saw something rare: a mascara that didn’t undo their hard work-but rather enhanced it.

The Problem With Traditional Mascaras

Clients who invest in lash lifts or InLei® Lash Filler treatments typically want that little extra drama in their daily routine-and that usually means mascara. But here’s the catch: most traditional mascaras are made with drying formulas that can brittle the lashes, weaken the hair follicle, and ultimately cause breakage-especially when exposed to sun, sweat, and summer heat.

Imagine performing a perfect lash lift every six weeks, only to have your client coat their lashes in a mascara that’s quietly reversing all your results…

Why Frida Was Born

As a brand built on lash integrity, InLei® knew that the industry needed more than pigment and volume-it needed protection and performance. That’s where Frida began: with a mission to create a high-quality, lash-safe mascara that delivers stunning definition without compromising lash health.

The original InLei® Frida Mascara packaging + wand that we all loved so well.

Frida, Reimagined: Two Wands. One Groundbreaking Formula.

Today, Frida returns-with the same nourishing formula you loved, but now available in two innovative wand styles to suit every lash artist and client.

Same nourishing and conditioning formula - but now in two different applicators; Precision + Define.

Frida Volume

For those who love bold, dramatic lashes, this is your go-to.

Features bristles of varying lengths for full lash coverage
Hourglass-shaped wand for maximum volume
Wavy fibers amplify each lash, creating a hypnotic, fuller look
Delivers mega volume with a day-proof hold
Easily removable with InLei® Mousse
Made with natural waxes
VeganOK certified and oil-free

Frida Precision

For clients who prefer a more defined, separated lash look, Precision is the answer.

Ultra-thin, star-shaped wand for clean separation and even product distribution
Curved silicone comb lifts and defines
Perfect for clients who love elegance and natural charm
Ideal for classic lash extension wearers
Same natural wax base, same vegan and oil-free commitment
Also easily removable with InLei® Mousse

The Science Inside: Myristoyl Pentapeptide-17

Both versions of Frida contain Myristoyl Pentapeptide-17, a peptide complex made from five amino acids—the same building blocks your body uses to support strong hair, skin, and nails. This gentle, lash-safe ingredient helps:

Condition the lashes
Support follicle strength
Enhance lash appearance over time

Why Lash Artists Love Frida

Frida doesn’t just perform-it protects. It works with your lash lifts, not against them, helping to maintain the health and strength of lashes between treatments. For your clients, it means bolder lashes without the risk of breakage. For you, it means longer-lasting results and happier clients.

And for your business? It’s a retail win.

Boost Your Salon Profits

Each Frida Mascara retails for $50 CAD.

When you purchase a display box of 9, your total profit is $230.

✔️ Easy to sell

✔️ Beautiful, modern packaging

✔️ Perfect add-on after a lash lift or lash extension service

✔️ Aligns with your brand values: natural, vegan, safe, and professional

Frida Is the Future of Mascara

Whether your client loves volume or precision, Frida makes it easy to choose both beauty and care. It’s a two-in-one treatment mascara that defines, conditions, and protects.

InLei® created Frida with lash artists in mind-because your work deserves a mascara that enhances, not undoes it.

Frida Mascara - Reimagined